Medical language can sometimes feel a bit cold. Antech Diagnostics was looking for a light and friendly B2B awareness campaign that breaks down current veterinarian barriers to promote their new KeyScreen GI Parasite PDR product.
We delivered a fresh approach to something serious, demonstrating KeyScreen’s modern solution to better, more accurate pet health care. This playful strategy, coupled with inviting and visually appealing communication, seeks to engage our audience, who are animal lovers as much as health caretakers.